How Mattel Builds Brands for the YouTube Generation

July 13, 2017

Executive Summary

Mattel has increased brand engagement with kids by being more story-driven across media platforms.



Source

"How Mattel Builds Brands for the YouTube Generation." Catherine Balsam-Schwaber, Chief Content Officer at Mattel, Inc. 2017 ANA Digital & Social Media Conference, 7/13/17.

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