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Advertising Under Attack

April 24, 2014

Executive Summary

The advertising industry is confronting major difficulties in 2014. These include the most serious threat to the deductibility of advertising expenses in a generation as part of an ongoing effort to reform the federal tax code as well as in the privacy area, as the industry responds to consumer concerns over the security of their personal information in light of major data breaches. Meanwhile, there remain challenges in regard to food and beverage advertising to children, responding to the threats posed by "patent trolls," and dealing with the new domain name environment posed by ICANN’s TLD program. This session will provide an in-depth look at these issues and more.

Speaker:

Dan Jaffe
Group Executive Vice President, Government Relations
ANA

View video below.



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