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Advertising Campaigns Gone Global

March 28, 2012

Executive Summary

Advertisers, and their competitors, are increasingly launching advertising campaigns on a global basis, both in traditional and in online media. A panel of representatives from the Global Advertising Lawyers Alliance from around the world discussed critical compliance issues that must be addressed for successful campaign launches, the most common mistakes advertisers make when launching globally, and advertising challenges on a global basis. Global participants on the panel included Jeffrey A. Greenbaum, Frankfurt Kurnit Klein & Selz PC, from the United States, Brinsley Dresden, Lewis Silkin LLP, from the United Kingdom, Valdir Rocha, Veirano Advogados, from Brazil, Jenny Pienaar, Adams & Adams, from South Africa, and Shard Vadehra, Kan & Krishme, from India.

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Source

“Advertising Campaigns Gone Global.” Jeffrey A. Greenbaum, Frankfurt Kurnit Klein & Selz PC; Brinsley Dresden, Lewis Silkin LLP; Valdir Rocha, Veirano Advogados; Jenny Pienaar, Adams & Adams; Shard Vadehra, Kan & Krishme. ANA Advertising Law and Public Policy Conference, 03/28/2012.

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