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Buying the Bridge: Beating Patent Trolls at Their Own Game

March 19, 2013

Executive Summary

Marc Kaufman, partner at Reed Smith LLP, moderated a panel discussion with participants Tom Finneran, executive vice president, agency management services at 4A’s, Joshua Goodman, general counsel at Digitas, and Allen Yee, counsel for intellectual property litigation at The Coca-Cola Company, on ways in which the advertising industry can become a player in the patent marketplace to reduce the ability of NPEs to arbitrage patents that could be asserted against advertisers and agencies.

View video below.



Source

“Buying the Bridge: Beating Patent Trolls at Their Own Game.” Marc Kaufman, Partner at Reed Smith LLP; Tom Finneran, Executive Vice President, Agency Management Services at 4A’s; Joshua Goodman, General Counsel at Digitas; Allen Yee, Counsel for Intellectual Property Litigation at The Coca-Cola Company. ANA Advertising Law & Public Policy Conference, 03/19/13.

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