The Next Industry Frontier: Trust, Truth, and Transparency in Mobile Media Measurement | Conference Session Videos | Event Video | All MKC Content | ANA

The Next Industry Frontier: Trust, Truth, and Transparency in Mobile Media Measurement

In this video, Foursquare and Media Rating Council (MRC) shared how location-based metrics can be used to engage meaningfully with consumers, and provided an update on the MRC’s Measurement Mandate.