Kellogg’s: Leveraging Data and a Robust Data-Driven Ecosystem to Improve ROI | Conference Session Videos | Event Video | All MKC Content | ANA

Kellogg’s: Leveraging Data and a Robust Data-Driven Ecosystem to Improve ROI

In this video, learn why Kellogg’s believes that data and measurement is key to unlocking brand growth. The brand has discovered new ways to partner with data sources to fuel behavior-based insights, product innovation, and consumer experience plans.