Farmers Insurance: Brand Building and Emotional Connections

November 7, 2011

Executive Summary

Luisa Acosta-Franco, vice president of multicultural marketing, Farmers Insurance Group, Inc., discussed aligning core consumer values with business objectives to create a break-through marketing program. The company created deep emotional connections with its consumers and the community through its sponsorship of the Immigrant Archive Project. Farmers Insurance spokesman Edward James Olmos joined Acosta-Franco for the question and answer segment of the presentation.

View video below.


"Brand Building and Emotional Connections." Luisa Acosta-Franco, Vice President, Multicultural Marketing, Farmers Insurance Group, Inc. ANA Multicultural Marketing & Diversity Conference, 11/07/11.

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