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African-Americans and the Influence of Social Media

November 4, 2013

Executive Summary

African-Americans use social media platforms more and more to connect, share stories, and discuss trends. For marketers, social media usage is an increasingly important tool to deeply engage with African-Americans. In this deep dive featuring executives from P&G and 20th Century Fox, participants explored the ways leading marketers have utilized social media to drive brand purchase and consideration. The roundtable discussion was hosted by David Ho, a social media consultant and former Trendr analyst.

View highlight video below.



Source

“African-Americans and the Influence of Social Media.” David Ho, Social Media Consultant and Former Director at Trendr; Cassandra Butcher, Vice President, National Publicity at Fox Searchlight; Lesley Pinckney, Vice President, Interactive at Walton Isaacson. ANA Multicultural Marketing & Diversity Conference, 11/04/13.

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