Opening Keynote: The Media Revolution
February 25, 2013
Executive Summary
Bob Liodice, president and chief executive officer of ANA, discussed hot-button issues and challenges in the ever-evolving media landscape. 2013 will bring laser-like focus and debate to a number of key industry topics. Liodice discussed what actions need to be taken by advertisers, agencies, and media to improve measurement, build transparency, and demonstrate that self-regulation, not government regulation, is the answer.
View video below.
Source
"Opening Keynote: The Media Revolution." Bob Liodice, President and Chief Executive Officer of ANA. ANA Media Leadership Conference, 02/25/13.
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