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Kellogg: The Future of Media Is Here

February 25, 2013

Executive Summary

Jon Suarez-Davis, vice president, global digital strategy and North America media at Kellogg Co., discussed the core capabilities Kellogg identifies as essential to sustain a competitive media advantage in the digital age: technology, data, and media mix. He further discussed how human insights are the connective tissue that holds these capabilities together, and how Kellogg uses insights to create campaigns.

View video below.



Source

"Kellogg: The Future of Media Is Here." Jon Suarez-Davis, Vice President, Global Digital Strategy and North America Media at Kellogg Co. ANA Media Leadership Conference, 02/25/13.

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