Kellogg: The Future of Media Is Here
February 25, 2013
Jon Suarez-Davis, vice president, global digital strategy and North America media at Kellogg Co., discussed the core capabilities Kellogg identifies as essential to sustain a competitive media advantage in the digital age: technology, data, and media mix. He further discussed how human insights are the connective tissue that holds these capabilities together, and how Kellogg uses insights to create campaigns.
View video below.
"Kellogg: The Future of Media Is Here." Jon Suarez-Davis, Vice President, Global Digital Strategy and North America Media at Kellogg Co. ANA Media Leadership Conference, 02/25/13.
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