Millennials, Media, and Technology

February 26, 2013

Executive Summary

Scott Hess, SVP of human intelligence, Spark SMG, provided an overview of Millennials, the largest living generation and the most coveted consumer group since the Baby Boom. He described the challenges and opportunities facing this demographic and provided tips on how marketers can better reach them.

View video below.


"Millennials, Media and Technology." Scott Hess, SVP of Human Intelligence, Spark Communications. ANA Integrated Marketing Committee, 10/24/12; ANA Media Leadership Conference, 02/26/13.

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