Subway, the world’s largest sandwich franchise, has more than 39,000 restaurants in over 100 countries. Subway uses a variety of marketing strategies to promote the brand, but sees branded content as a new media imperative which has a foundational role in the overall media plan. Tony Pace, chief marketing officer of Subway Franchisee Advertising Fund Trust, discussed the importance of content and media for Subway and shared examples of how the brand uses them to reach and engage consumers and drive sales.
View video below.
“Subway’s Fresh Take on Content.” Tony Pace, Global Chief Marketing Officer of Subway Franchisee Advertising Fund Trust. ANA Media Leadership Conference, 02/25/13.