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The Wendy’s Company Integrated Media Success Story

April 1, 2014

Executive Summary

In order to differentiate itself from competition new and old, Wendy’s underwent a complete brand transformation, including re-imaged restaurants, product innovations, new advertising, and a new brand logo. By utilizing smart, integrated marketing, such as the Wendy’s NCAA Wooden Award, the brand was able to amplify its message and spread awareness about its new style.

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Source

“The Wendy’s Company Integrated Media Success Story.” Tim Sullivan, Vice President of Media Strategy and Activation at The Wendy's Company. ANA Media Leadership Conference, 4/01/14.

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