The Wendy’s Company Integrated Media Success Story
April 1, 2014
In order to differentiate itself from competition new and old, Wendy’s underwent a complete brand transformation, including re-imaged restaurants, product innovations, new advertising, and a new brand logo. By utilizing smart, integrated marketing, such as the Wendy’s NCAA Wooden Award, the brand was able to amplify its message and spread awareness about its new style.
View video below.
“The Wendy’s Company Integrated Media Success Story.” Tim Sullivan, Vice President of Media Strategy and Activation at The Wendy's Company. ANA Media Leadership Conference, 4/01/14.
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