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Disney Parks Make Magic with Mobile

November 14, 2012

Gary Daniels, director, product management, The Walt Disney Company, and Jay Schneider, vice president, product strategy and user experience, The Walt Disney Company, discussed how Disney is using mobile to enhance the guest experience at its parks.

View highlight video below.



Source

"Disney Parks Make Magic with Mobile." Gary Daniels, Director, Product Management, The Walt Disney Company; Jay Schneider, Vice President, Product Strategy and User Experience, The Walt Disney Company. 2012 ANA Mobile Marketing Conference, 11/14/12.

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