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What PUMA Learned from Willy Wonka

November 14, 2012

Adam Petrick, senior global head of brand management at PUMA AG, discusses what the company has learned from the three core principles of Willy Wonka, and how PUMA is using mobile and other technologies to enhance the retail experience

View highlight video below.



Source

"What PUMA Learned from Willy Wonka." Adam Petrick, Senior Global Head of Brand Management, PUMA AG. 2012 ANA Mobile Marketing Conference, 11/14/12.

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