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The Business Impact of Digital

February 16, 2012

Executive Summary

Chris Robinson, senior director of product manager, Adobe Systems, Inc., discussed how some marketers are successfully using the interactive nature of digital and mobile to enhance their TV advertising. During the 2012 Super Bowl, the most popular ads (as determined by USA Today) all incorporated digital and mobile elements into their TV campaigns, allowing consumers to interact with the brands behind the ads during a live TV event. More brands must take start to steps to leverage digital in partnership with TV in order to compete in today's multi-tasking world.

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Source

"The Business Impact of Digital." Chris Robinson, Senior Director of Product Management, Adobe Systems, Inc. 2012 ANA TV and Everything Video Forum, 2/16/12.

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