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The Future of TV and Video Advertising

February 16, 2012

Executive Summary

David Cooperstein, vice president, research director, Forrester Research, Inc., discussed the results of the latest ANA/Forrester survey on TV and video. Key takeaways from the survey included:

View video below.



Source

"The Future of TV and Video Advertising." David Cooperstein, Vice President, Research Director, Forrester Research, Inc. 2012 ANA TV and Everything Video Forum, 02/16/12.

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