The Future of TV and Video Advertising
February 16, 2012
Executive Summary
David Cooperstein, vice president, research director, Forrester Research, Inc., discussed the results of the latest ANA/Forrester survey on TV and video. Key takeaways from the survey included:
- Post-recession, advertisers have a positive outlook on TV, as well as everything video.
- New ad formats, delivered over traditional and internet platforms, are gaining interest and experimental budgets.
- New ad formats will require new measurement vehicles in order to measure all channels.
View video below.
Source
"The Future of TV and Video Advertising." David Cooperstein, Vice President, Research Director, Forrester Research, Inc. 2012 ANA TV and Everything Video Forum, 02/16/12.
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