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Samsung: A Marketer’s Views on the Video Revolution

February 16, 2012

Executive Summary

Samsung Electronics has a portfolio of products that cover multiple screens — televisions, smartphones, tablets, and computers. They have a unique perspective as both a manufacturer and major advertiser. Ralph Santana discussed the company's multiple screen strategy including innovation with unconventional marketing and how Samsung will activate its 2012 Olympic sponsorship.

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Source

"Samsung: A Marketer's Views on the Video Revolution." Ralph Santana, Senior Vice President and Chief Marketing Officer, Samsung Electronics North America. ANA TV & Everything Video Forum, 02/16/12.

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