Samsung: A Marketer’s Views on the Video Revolution
February 16, 2012
Samsung Electronics has a portfolio of products that cover multiple screens — televisions, smartphones, tablets, and computers. They have a unique perspective as both a manufacturer and major advertiser. Ralph Santana discussed the company's multiple screen strategy including innovation with unconventional marketing and how Samsung will activate its 2012 Olympic sponsorship.
View video below.
"Samsung: A Marketer's Views on the Video Revolution." Ralph Santana, Senior Vice President and Chief Marketing Officer, Samsung Electronics North America. ANA TV & Everything Video Forum, 02/16/12.
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