The Fifty Fastest Growing Brands in the World and the Source of Their Success
March 14, 2012
Jim Stengel, president and chief executive officer, The Jim Stengel Company, LLC; former global marketing officer, The Procter & Gamble Company, and Benoit Garbe, vice president, Millward Brown Optimor, discussed a recent survey, which identified the top 50 brands globally, all of which are purpose- or ideal-driven brands. In order to become ideal-driven organizations, marketers should consider taking the following steps:
- Discover or re-discover why your brand is in business.
- Communicate your ideal clearly and consistently to employees and customers.
- Measure your results and people against your brand ideal.
View video below.
"The Fifty Fastest Growing Brands in the World and the Source of Their Success." Jim Stengel, President and Chief Executive Officer, The Jim Stengel Company, LLC, Former Global Marketing Officer, The Procter & Gamble Company; Benoit Garbe, Vice President, Millward Brown Optimor. 2012 ANA/WFA Global Marketing Conference, 03/14/12.
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