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The Coca-Cola Company: The World's Most Valuable Global Brand

March 14, 2012

Executive Summary

Coca-Cola is recognized as the world's most valuable global brand by Interbrand, and Advertising Age recently honored Coca-Cola as its "Marketer of the Year." Joe Tripodi, executive vice president, chief marketing and commercial officer, The Coca-Cola Company, described the company's mission to refresh the world, inspire moments of optimism and happiness, create value, and make a difference.

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Source

"The Coca-Cola Company: The World's Most Valuable Global Brand." Joe Tripodi, Executive Vice President, Chief Marketing and Commercial Officer, The Coca-Cola Company. ANA/WFA Global Marketing Conference, 03/14/12.

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