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How to Make a Brand Experience

May 5, 2010

Executive Summary

You¹ve got the great, logo, tagline, brand guidelines book and ad campaign—but is that really what your brand is all about? Smart companies around the world understand that their brand is more than the traditional marketing expressions of graphics, advertising, and messaging. For companies with strong brands, it is all about the "customer experience."

Don't make the mistake of thinking that YOUR brand is different and is not experience driven. Every product and service has an experience component waiting to be discovered. Brand expert Neil Cohen discusses the concepts of understanding and creating a brand experience, be it for teabags, parking spaces, computers, airlines, websites, and anything else you can imagine.

View video below.


"How to Make a Brand Experience." Neil Cohen. ANA Webinar, 05/05/10.

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