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Integrating Brand Business and Design Strategy

May 19, 2010

Executive Summary

Great design starts with great strategy, and without a well-articulated business, brand and customer strategy linked to design activities, creative ideas often develop in the aesthetic vacuum of personal taste or opinion, and often can be relegated to a "creative silo."

Scott Davis and Peter Dixon from Prophet, discuss how they have migrated their internal discussions and external executions to ones where business, brand, customer experience and design strategy are all talked about around the same table. Examples from Boeing to McDonald's to Walmart to Samsung are highlighted.

Speakers: Scott Davis and Peter Dixon from Prophet

View the video below for more information.

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