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Ten Tips for Effective Creative Briefs

July 28, 2010

Executive Summary

Successful marketers know that it’s worth all the blood, sweat, and tears to produce a compelling Creative Brief. In fact, a great brief is the key to great advertising - advertising that builds your business overnight and builds your brand over time. In this webinar, find out how to get a brief that makes the creative team say, “I Get It!”

Jane Maas, former Creative Director at Ogilvy and Wells, Rich, Greene, whose credits include the legendary “I Love New York” campaign, led the discussion. She shared some powerful guidelines and little-known tips for effective briefs.

These include:

This webinar contains real-world examples and success stories -- ideas you can put to work for you immediately.

Speaker: Jane Maas, former Creative Director at Ogilvy and Wells, Rich, Greene

Full Webinar below.



Source

"Ten Tips for Effective Creative Briefs." Jane Maas, former Creative Director at Ogilvy and Wells, Rich, Greene. Webinar Video 07/28/2010.

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