How to Socialize Your Marketing and Advertising
February 2, 2011
Harry J. Gold, CEO of Overdrive Interactive, discussed practical steps for organizations to take in order to truly integrate the power of social media into their marketing mix. Gold included several case studies from companies who use social media to weave their brands, offers, and messages into the web to make lasting connections with consumers, encourage viral promotion, and drive measurable results and ROI.
Access to this content item is restricted to:
- ANA Corporate Marketer Members
- Associate Members
Please login below or create an account.
You may already be a member. Find out if your company is already an ANA member.