Building Winning Brands in a Radically Transparent World
March 9, 2011
John Marshall, Senior Partner, Director Brand Strategy, Lippincott, provided strategies for building strong brands through connections, story, experiences, and truth, as well as discussed tips for effectively reaching the future generation of consumers.
Access to this content item is restricted to:
- ANA Corporate Marketer Members
- Associate Members
Please login below or create an account.
You may already be a member. Find out if your company is already an ANA member.