We recognize that time is a precious commodity, and busy marketers do not have time to spend countless hours online researching the latest industry trends or reading long reports. So we bring you a new ANA feature: 101s on cutting-edge industry topics. The 101s are a series of guides for busy marketers to simply and briefly educate themselves on the newest and groundbreaking marketing developments, including everything from new media technologies to marketing trends to practical advice. Download a 101 below.
- Trend Spotting 101
Trend spotting is noticing, analyzing and evaluating current trends that include economy, social contexts and companies in movement.
- Facebook 101
Facebook is a top social networking site that allows brands and organizations to connect with their target consumers and spread their messages effectively.
- Flickr 101
Flickr is a photo-sharing website that has fundamentally changed the way images are shared, for amateur snappers and professional photographers alike. It has truly ‘socialized’ the creation and enjoyment of images for millions of people.
- Last.fm 101
Last.fm is a music-based social network website; it claims to be the world’s largest ad-supported on-line music community in the world.
- MySpace 101
MySpace is an international online community composed of personal home pages, allowing advertisers to target consumers based on geographic and demographic factors.
- Virtual Worlds 101
Virtual World consists of real people who take on personas, or digital characters, commonly called ‘avatars.’ A popular example of a virtual world is Second Life.
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Call for 101 writers!
The 101 project is at its beginning, and we are excited to be able to offer this resource to the industry-wide community. We are currently seeking experts across marketing and advertising industries who would like to contribute to this project. Great exposure guaranteed! If interested in writing a 101, please email Irina Gorodetskaya at irina@ana.net
