Abstract
Yahoo! former CMO Cammie Dunaway sharpens the focus on the audience for a company that serves half of the users of the Internet worldwide. Ask Cammie about the most important attribute for a CMO who wants to prosper in the 21st century and she has a simple two word answer: “intellectual curiosity.” It’s just that kind of appetite for information in a very new kind of electronic enterprise that has distinguished the work of Yahoo and its top marketing officer. In an environment where the rules can change from hour to hour, curiosity about what’s next is a corporate imperative for growth — not to mention survival.
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