Abstract
DDB Worldwide CEO Chuck Brymer proposes that a critical benchmark for building and measuring brand equity may be marketers’ ability to influence and motivate the new swarm-like customer base.
The content you requested is only available to active Members of the ANA. If you are an ANA Member, please login, above, to view this content. If you'd like to find out how to become a member, please call us at 212-697-5950.