Abstract
Draft of white paper exploring the changes that will occur as a result of the shift from analog broadcast to digital broadcast television and its implications for consumers, advertisers, and media. The era of analog broadcast television in the United States will end on February 17, 2009 as the transition is made to an all-digital system as required by the Federal Communications Commission. This digital transition will be the biggest change in the industry since television's transition from black and white to color, and it has huge implications for consumers, advertisers, and media. For advertisers, the implications include issues related to the production and finishing of commercials. The following is intended to provide some background and guidance.
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