Jeff Bell has been an innovator in the use of gaming to reach consumer targets. During his tenure at DaimlerChrysler, Mr. Bell's aggressive use of games as marketing tools resulted in the creation of more than 40 online games. He joined Microsoft in mid-2006 and his responsibilities include running the Xbox and Games for Windows businesses.
In this role Mr. Bell is uniquely positioned as a major advertiser and a platform developer. Interestingly, the core audience for Xbox, generally averse to most advertising, embraces in-game ads as they make the experience more realistic. Microsoft knows the pulse of the ever-expanding universe of gamers and the resulting consumer insights, including the lessons gaming has for traditional advertisers.
Speaker: Jeff Bell, Corporate Vice President, Global Marketing, Interactive Entertainment Business Microsoft Corporation
Source
"Gaming - Consumer Insights and Lessons for Advertisers." Jeff Bell, Corporate Vice President, Global Marketing, Interactive Entertainment Business, Microsoft Corporation. ANA TV & Everything Video Forum, 02/28/08.