This presentation examines the following:
- What is P&G Productions?
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P&G Productions evolution and value
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Power of engaging/ connecting with the consumer through innovation
Key Challenge:
How does PGP leverage our long history in content innovation to win with consumers in the future?
Speaker: Pat Gentile, National TV Programming Manager, The Procter & Gamble Company
Source
"New Approaches for Connecting with the Consumer at Procter & Gamble." Pat Gentile, National TV Programming Manager, Procter & Gamble. ANA Brand Innovation Conference, 04/17/08.