Abstract
Corporate Vice President and Global Business and Technology Marketing and Communications of Motorola, Inc. Eduardo Conrado discusses how the company has shifted its business-to-business efforts to the online environment and provides some of the results that have come about as a result of this change

The content you requested is only available to active Members of the ANA. If you are an ANA Member, please login, above, to view this content. If you'd like to find out how to become a member, please call us at 212-697-5950.

