Abstract
Moderated by the Chief Marketing Officer of CoActive Marketing Group Frank Dudley the panelists discuss the finding of the 2008 Integrated Marketing Study and discuss some of the obstacles that face this accepted approach to marketing among the broad base of the business community.

The content you requested is only available to active Members of the ANA. If you are an ANA Member, please login, above, to view this content. If you'd like to find out how to become a member, please call us at 212-697-5950.

