Abstract
Preliminary findings from an ANA survey on Echo Boomers show that this generation is using media in new ways. A panel of Echo Boomers who work in marketing discussed how this generation communicates, what kind of advertising works best, and what Echo Boomers take into consideration when making purchasing decisions.
The content you requested is only available to active Members of the ANA. If you are an ANA Member, please login, above, to view this content. If you'd like to find out how to become a member, please call us at 212-697-5950.
