Abstract
Anne Finucane, CMO of Bank of America, spoke about the expansive role that marketing plays at Bank of America and the ways in which in marketing can be used as a vehicle for growth during tough economic times.
The content you requested is only available to active Members of the ANA. If you are an ANA Member, please login, above, to view this content. If you'd like to find out how to become a member, please call us at 212-697-5950.
