Abstract
This article discusses behavioral targeting tactics that American Airlines and Sprint have employed to deliver timely, relevant advertising to a receptive online audience. Additionally it highlights five key questions marketers should consider when looking to apply behavioral targeting to reach consumers.
The content you requested is only available to active Members of the ANA. If you are an ANA Member, please login, above, to view this content. If you'd like to find out how to become a member, please call us at 212-697-5950.
