Abstract
Jason McDonnell, VP, General Manager, Customer Strategy, Frito-Lay, Inc., discussed how Frito-Lay uses speed to build relationships with consumers.
The content you requested is only available to active Members of the ANA. If you are an ANA Member, please login, above, to view this content. If you'd like to find out how to become a member, please call us at 212-697-5950.
