Abstract
Denny's CMO Mark Chmiel and Optimedia's CEO Antony Young discussed how its promotional marketing plan helped revive the Denny’s brand.

The content you requested is only available to active Members of the ANA. If you are an ANA Member, please login, above, to view this content. If you'd like to find out how to become a member, please call us at 212-697-5950.

