A few years ago companies created a competitive advantage simply by being online and having a presence in the digital realm. Unfortunately, the first-mover advantage has largely evaporated in most sectors, forcing companies to look elsewhere for strategies to make better decisions and maximize the value of the online channel. In this groundbreaking presentation, Eric Peterson outlined how great organizations use analytics in the increasingly fragmented online channel to trump their rivals and how people, process, and technology should be leveraged to create a competitive advantage. If you've ever struggled with your digital measurement efforts, either because you didn't trust the data, didn't understand the data, couldn't get the data you actually needed, or couldn't use the data you had been given, this session was of great benefit.
Attendees learned how to transform their current use of Web analytics data by creating a digital measurement roadmap, heard first-hand about the successes their peers and competitors are already reporting, and gained valuable insights into deploying the best technology, hiring the best people, and creating the best business processes designed to improve your ability to compete in the online channel.
Speaker: Eric T. Peterson, Founder, Web Analytics Demystified
Source
"Competing on Web Analytics." Eric T. Peterson, Founder, Web Analytics Demystified. ANA B-to-B Conference, 08/04/09.
