Economic downturns are blessings in disguise for the frugal marketer. An organization's marketing function plays an even larger role in recessionary times, as limited resources must be applied to the greatest opportunities to increase sales and achieve a sustainable competitive advantage. B-to-b companies can optimize their marketing spend via smart use of online marketing and social media. Those vehicles are transforming marketing in a cost-effective way by offering new means of collaboration in a virtual environment using an authentic voice-the customer's. As a result, your organization will be in a much stronger position to capitalize on the economy's resurgence.
Speaker: Mark Wilson, Vice President, Corporate Marketing, Sybase, Inc.
Source
"Getting the Most Bang for Your Marketing Buck." Mark Wilson, Vice President, Corporate Marketing Sybase, Inc. ANA B-to-B Conference, 08/05/09.
