Scope of Work Criteria
What's Inside a Scope of Work?
Steve Fajen, president, Steve Fajen Consulting, Inc., shares a checklist of key scope of work components, including:
- Work Item
- Number of Deliverables
- Relative Importance (scaled)
- Complexity Level (scaled)
- Research and Insight Needed
- Strategy Required
- Tactics only
- Geography (national, regional, local)
- Number of Markets
- Number of Media
- Number of Media Sub-sets (dayparts etc.)
- Complexity of Buying Specs
- Re-work (estimated)
- Competitive Data
- Due Date (elapsed time from beginning to end)
- Comments
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Source
"Scope of Work Criteria." Steve Fajen, president, Steve Fajen Consulting, Inc. ANA Marketing Toolkits.