Sample Accountability Framework
This Accountability Framework from Steve Fajen, president, Steve Fajen Consulting Inc., demonstrates how performance evaluation criteria can be selected, weighted, and assessed in order to monitor and reward agencies for their performance. Each framework will vary by client/agency relationship.
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Sample Accountability Framework |
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Category |
Measure |
Weight |
Score |
Goal |
Base Profit + Reward |
|
Marketplace |
Sales & Share of Market |
AB |
XX |
YY |
Z+Z+ |
|
Agency Skill |
Delivery, Efficiency & Quality |
ABC |
XXX |
YYY |
Z+Z+Z+ |
|
Agency Performance |
Performance Evaluation |
ABC |
XXX |
YYY |
Z+Z+Z+ |
|
Total |
Aggregate |
100% |
Z |
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Source
"Sample Accountability Framework." Steve Fajen, president, Steve Fajen Consulting Inc. ANA Marketing Toolkits.