Echo Bommer Panel
Echoboomers (born 1982-1994) are the first group of consumers to grow up with a computer in the home, a cell phone in their pocket and a 500-channel television universe. They are a plugged-in generation, taking cues from each other through their Facebook and MySpace pages. They consume media differently, and provide unique challenges for marketers. In this panel discussion, Echoboomers, who are now marketers themselves, respond to an exclusive ANA survey on their media habits, their attitudes towards brands and marketing, and their thoughts on their own careers in marketing.
Moderator: Roger Adams, Chief Marketing Officer, Lord & Taylor; ANA Committee Chair, ANA Brand Management Committee
Panelists: Justin De Graaf, Assistant CMI Brand Development Manager, Unilever Doug Hopek, Senior Brand Consultant, Lincoln Financial Group
Andrew Schneider, Market Research & Strategy, Mercedes-Benz USA, LLC
Source
"Ecno Boomer Panel." Roger Adams, Lord & Taylor; Justin De Graaf, Unilver; Doug Hopek, Lincoln Fiancial Group; Andrew Schneider, Mercedes-Benz USA, LLC. ANA Brand Innovation Conference, 04/17/08.