As a pioneer in search and online marketing, Google has worked extensively with b-to-b marketers to make their campaigns more effective and measurable. Rob Goulding, who leads Google's b-to-b sales teams in New York, will discuss four best practices taken from the cutting edge of business marketing, including actionable tips and success stories from leading companies. The most important lesson: online marketing is just as diverse and complex as the whole of traditional marketing, and demands a sophisticated approach spanning all customer touch points.
Speaker: Rob Goulding, Regional Director, B-to-B and Technology Advertising, Google, Inc.
Source
"Google: Lessons From The Digital Frontier." Rob Goulding, Regional Director, B-to-B and Technology Advertising, Google, Inc. ANA Business-to-Business Conference, 03/27/08.