Siemens is a global powerhouse in electronics and electrical engineering, operating in the industrial, energy and healthcare sectors. The company has various product lines, in different geographies, and employs multiple marketing communications disciplines (PR, advertising, sales support, sponsorships, community relations, and much more); this results in diverse organizational challenges. Tom Haas, CMO of Siemens discusses how he and his team make sense of it all.
Speaker: Thomas F. Haas, Chief Marketing Officer, Siemens Corporation
Source
"The Challenges of Integrated Marketing." Thomas F. Haas, Chief Marketing Officer, Siemens Corporation. ANA Business-to-Business Conference, 03/27/08.