Email is one of the most commonly used communications platforms for business-to-business marketers. According to a 2007 survey jointly conducted by ANA and BtoB Magazine, 95 percent of all b-to-b marketers use email marketing--primarily for demand generation--and it's ranked as one of their most-effective new media platforms.
Meanwhile, email is increasingly cluttered and marketers are challenged to remain relevant in communications with their targeted customers. This session will address the role of email as part of the holistic communications mix. How does email work in an integrated campaign? What are best practices? What are worst practices?
Moderator: Kate Maddox, Senior Reporter, BtoB Magazine
Panelists: Scott Barnett, Manager, Marketing Programs, Citrix Online
Daryl Nielson, Commercial E-Mail Marketing Manager, Hewlett-Packard Company
Kathryn Waters, Senior Consultant, OgilvyOne Worldwide
Source
"The Evolution of B-To-B Email." Moderator: Kate Maddox, Senior Reporter, BtoB Magazine. Panelists: Scott Barnett, Manager, Marketing Programs, Citrix Online; Daryl Nielson, Commercial E-Mail Marketing Manager, Hewlett-Packard Company; Kathryn Waters, Senior Consultant, OgilvyOne Worldwide. ANA Business-to-Business Conference, 03/27/08.