Marketing Financial Management & Procurement

Two marketing procurement organizations-JFE International Consultants and Pfizer Inc. share learnings and best practices as it relates to the advancement of procurement's strategic role and responsibilities, for improving the linkage to and buy-in from marketing, and for the sharing of industry and individual member best practices.

CEO of TargetCast Steve Farella explores how clients and agencies can work collectively to improve the interactive media process, reduce the workload and reduce agency compensation fees.

Karl Choi, the Senior Analyst for Merrill Lynch provides his point of view on the economic outlook for the magazine and newspaper industry and the impact and implications for advertisers.

This article discusses the things of companies overlook when hiring someone to fill the purchasing function and provides some hints on ensuring that a person with the skills to bridge the gap with marketing is selected to perform purchasing functions.

A list of ten steps to a more effective alignment between marketing and marketing procurement.

Members of ANA's Advertising Financial Management and West Coast Financial Management committees comment on whether their companies’ procurement personnel attend network television upfront meetings along with their marketing counterparts and their agencies.

Senior Commerical Manager at Masterfoods Paul Smith leads a discussion about compensation models where he touches on topics points including, but not limited to: the current industry practices historical perspective, new methods of compensation being adopted, and several case histories.

JFE International Consultants President J. Franciso Escobar reviews the findings of a November 2007 Marketing Procurement survey designed to explore how member companies are structured and how Marketing Procurement is used within their organizations.

This white paper presents the findings of the 2007 marketing procurement online survey conducted by the ANA, Phoenix Marketing and JFE International Consultants.

Michael Nathanson, Sanford Bernstein's U.S. Media Analyst, provided his perspective on the overall health of the U.S. economy and implications for the media and advertising marketplace.

The founder of Go Daddy Bob Parsons shared his experiences and insights--including his "Rules for Success"--plus war stories behind Go Daddy's legendary Super Bowl spots.

This benchmark completed by the ANA Procurement Task Force and two ANA committees contains descriptions of how global procurement departments are organized.

Greg Stuart presents what the writers of "What Sticks" have to say about why many ad campaigns are ineffective.

In this presentation, Katie Law of Bristol-Myers Squibb discusses BMS’s development and execution of a Supplier Relationship Management (SRM) program, which helps users systematically carry out such tasks as determining how much to invest in different supplier relationships, identifying and manage risks, and measuring value delivered.

Toni Gnewuch of American Family Insurance and Micheal Petromilli of Prophet, discussed how the combination of historical, test, and learn analysis allowed American Family Insurance to assess marketing's impact on business growth and help guide future investment.

In this case study Philips Norelco Marketing VP Arjen Linders demonstrates how the Philips Norelco brand utilized new marketing ROI measurement tools to win over the company’s finance department and increase market share.

Procter & Gamble's Marketing Purchases Manager Rebbeca Chou discusses the important role dialogue plays in market purchases. She goes on to provide the business case for supplier diversity and offers some suggestions on how to carry it out.

ANA members provide insight on whether they control or influence research market research spending, and where they charge their research costs.

ANA members provide insight on how they allocate various elements of marketing spend as a percentage of net sales.

ANA members discuss the practice of and their experiences with off-shoring marketing services.

This snapshot provides an overview of QMS (Quality Management System) -- a business philosophy that seeks to improve the results of an organization’s management system. Working with CJ Systems, Inc., Ford Motor Company successfully introduced QMS to its agencies, resulting in improved effectiveness and efficiencies.

This article discusses how media barter is gaining credibility as a viable financial tool for marketers thanks to more accountable business practices. Includes a list of best practices.

ANA members provide insight on whether their companies choose their talent payment service.

ANA members provide insight on media agencies and financial reporting, including how they ensure that they get transparency from their media agencies and the types of financial reports that their media agencies provide to them.

Ronald Baker of VeraSage and Tim Williams of Ignition discuss value-based agency compensation. Includes steps for making value-based agency compensation work in your organization.

ANA members discuss their best in class number of marketing suppliers, including how many marketing suppliers they work with and whether they opt for global suppliers or regional suppliers.

Twenty-one ANA members comment on the extent to which they involve their marketing agencies in the accounting process. This benchmark request was fielded to the ANA Advertising Financial Management and West Coast Marketing Financial Management committees in April 2007.

In this discussion, ANA members discuss the practice of applying equalization to the CPM (Cost per Mille) for their national television buys. Rick Gonzalez (Ernst & Young) provides an outside perspective on the issue.

This presentation provides an overview of Amgen and their strategic sourcing and procurement.

This snapshot presents a round table member discussion on key challenges impacting marketing financial management and procurement professionals.